Northlea High VIA learners have lived up to the vision of Emergination Africa by creating business opportunities for themselves as well as others with their baobab fruit juice. The team has just recruited 8 sales reps who work on a commision basis, a concept they are calling the “Hamba Scout Concept!”
Our vision at Emergination Africa is an Africa where all young people are equipped to create opportunities for themselves and others and this team of young people has lived up to that vision! The team members are Praise Maliko, Ivy Ndlovu and Laura Mubayiwa.
Their juice has a new and improved packaging and they have also created a smaller product offering to accomodate a wider market. In order to take the personal health preferences of their customers into consideration, they also created a sugar free option of their juice.
Recently, the learners got a promoter or influencer well known in their local community on board. His name is Philip Moyo but he is commonly known as Cde Phil. This is to help them push their brand into their target market on social media and other channels. The promoter as well as their photographer have also been giving the team hints and tips on how to fully market the product and make sure that it gets attention in the market.
The team is currently working on their second product, which is a baobab coffee. Branding and packaging for this new product has already been done so they should be announcing this new product soon!
We asked the team how their Virtual Innovation Accelerator (VIA) experience has been and they responded that the whole process, starting from the National Business Case Competitions (NBCC) has been an adventurous, once in a lifetime experience.The team said it gave them a chance to get involved in the business world, an opportunity they wouldn’t have gotten so early in their lives if it wasn’t for these two programmes.
They are super excited that they are now directors who own and run their own business!